When picking an office space, most people focus on rent, square footage, or maybe even the view. But the location you choose can quietly shape everything—from how clients perceive your business to how your team feels showing up every day. At BH Group, we’ve worked with businesses that didn’t realize just how much their address influenced their growth until it was too late—or until they got it right.
Still Relevant in a Remote-First World
Yes, remote work is on the rise. But location still sends a signal. It says something about your brand’s identity and where you position yourself in the market. Clients often associate a business district with professionalism, while a more hidden spot might raise eyebrows—fairly or not. Even if most of your meetings are virtual, there’s still value in having a physical space that backs up your reputation.
It Impacts the People Who Work for You
If your employees dread the commute, struggle with parking, or can’t find lunch nearby, it starts to affect how they feel about their job. Over time, these small annoyances build up. A well-placed office—one that’s accessible and surrounded by decent amenities—can make the daily grind a little easier. That adds up to better morale and a more engaged team.
Accessibility Isn’t Just a Buzzword
When people say a place is “well located,” they’re often referring to more than just geography. Is your office easy to find? Will a first-time visitor know they’ve arrived without calling for directions? Is it in a part of town that people trust? All of this shapes how often clients and partners are willing to meet you in person—and how they feel about your business when they do.
Being Where Your Clients Already Are
It helps to set up shop in a place that makes sense for the type of work you do. If you’re a creative agency, you might thrive in a neighborhood filled with startups or media companies. If you’re in real estate, being close to fast-growing residential zones makes more sense. Location can influence who walks through your door—and who doesn’t.
Your Office Says Something, Even Before You Speak
The kind of space you choose speaks volumes. A modern setup in a shared coworking space gives off energy and adaptability. A standalone office in a corporate building? That signals reliability and scale. People form impressions before you even shake hands.
It’s Not Just About Cheap Rent
Lower rent looks good on paper—but don’t stop there. If you’re constantly compensating for a bad location with higher transport costs, client no-shows, or employee burnout, you’re not really saving. Sometimes, spending a bit more up front avoids bigger problems later.
Want Better Talent? Start with the Right Area
People aren’t just looking at the job—they’re looking at where it’ll take them every day. A lively, central location might be the thing that nudges a great candidate to accept your offer. Especially if another company is offering something similar but in a less desirable spot.
Think Beyond Today
The perfect office today might not suit you two years from now. What happens if your team doubles? Will your space still work? Is the area expected to grow or decline? A little research now can save a lot of money and hassle later.
A Few Things to Think About Before Choosing
1.Where are most of your clients located?Â
2.How do your employees get to work?Â
3.Do you expect to expand in the next couple of years?Â
4.What’s the local business vibe like?Â
5.Does the office align with the image you want to project?
Wrapping It Up
We’ve seen it time and again—location can either support your momentum or hold you back. It’s not about going for the flashiest address, but finding one that works with your business, not against it.Â
At BH Group, we help businesses think beyond the floorplan and look at the bigger picture. Because where you work plays a bigger role than you think.